Cut Lyft’s Data Ops Costs & Failures with AI-Powered Agentic IDMC Platform

Informatica Intelligent Data Management Platform (IDMC) Consolidates Data Management Across the Organization, Automates data quality, lineage, and orchestration with AI-driven Agents - cut manual upkeep, slash costs, and free your engineers to build the next big innovation.

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Targeted Data Strategies for Lyft’s Growth

Three focused areas where AI-driven Informatica Intelligent Data Management Platform (IDMC) and aiDataWorks accelerate value- Advertising, Multimodal Insights, and Autonomous Mobility.

Customer 360 for Ads

Build unified rider & driver profiles with Informatica Master Data Management (MDM). AI-driven segmentation then feeds high-value audiences (airport travelers, EV drivers, loyalty members) directly into your in-app ad stack, boosting campaign ROI by up to 30%.

Multimodal Metadata

Automate capture of schema and lineage across bikes, scooters, transit APIs, and rideshare data with Informatica Intelligent Data Management Platform (IDMC) Metadata Catalog. Self-service glossaries let planners assemble your quarterly Multimodal Report in hours instead of weeks.

Autonomous Mobility & MDM

Govern all AV entities: VINs, sensor IDs, driver cohorts, with a single master-data backbone. AI Agents enforce test-data policies, auto-certify new routes, and self-heal streams so you can safely scale robotaxi pilots.

What we are providing

We help Lyft reduce data-ops complexity and cost through AI-powered automation. From real-time pipeline orchestration to built-in quality and governance, our solution ensures your teams can focus on innovation, not maintenance.

Save Engineering Time

Use Informatica’s Intelligent Data Management Cloud low-code workflows and CLAIRE AI Agents to automate data ingestion, validation, and orchestration—eliminating custom scripts and firefighting.

Boost Data Reliability

Apply in-stream data quality rules, anomaly detection, and end-to-end data lineage tracking so every report and machine learning model runs on fully trusted data.

Boost Ad Revenue

Build unified rider and driver profiles with Informatica Master Data Management, then feed AI-curated audience segments into your advertising platform for 20 to 30% higher return on ad spend.

Slash Operational Costs

Leverage automated retry logic, self-healing data pipelines, and cloud orchestration to reduce job reruns and infrastructure spend by up to 40 percent.

AI-Powered Automation

Deploy CLAIRE artificial-intelligence Agents to enforce data governance policies, automatically classify metadata, and trigger only true-positive exception workflows.

Ensure Quality for Machine Learning & Autonomous Mobility

Combine data quality management, enterprise metadata cataloging, and master data management to deliver clean training datasets and consistent vehicle and sensor master records for autonomous vehicle programs.

30-Day Free Trial -

No credit card required, instantly provisioned in your cloud.

Full Onboarding Support -

Dedicated aiDataWorks team to guide setup, training, and best practices.

Cancel Anytime -

Zero lock-in, keep what you love, cancel if it’s not a perfect fit.

Try IDMC Free for 30 Days

Experience the full power of AI-driven data quality, lineage, and orchestration, risk-free. Deploy instantly, get hands-on support, and see the impact before you commit.

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How It Works

  • Assess and Plan: We evaluate your current data pipelines, quality processes, and metadata workflows to identify gaps and opportunities.
  • Deploy the Intelligent Data Management Cloud: We implement the full Informatica Intelligent Data Management Cloud, including data quality, metadata catalog, and master data management modules, and configure our CLAIRE AI Agents to enforce policies and capture lineage automatically.
  • Automate and Self-Heal: Your pipelines recover from failures without manual intervention, in-stream data quality rules catch errors early, and retry logic optimizes cloud resources, eliminating most firefighting.
  • Deliver Strategic Impact: With routine maintenance off your plate, your engineers and data scientists focus on building revenue-driving features, whether that’s hyper-targeted advertising segments, multimodal analytics, or autonomous vehicle programs.

Deep Dive into Key Features

1.

Data Quality & Governance - Built-in rules, anomaly detection, audit-ready lineage

2.

Low-Code Orchestration - Agent-driven workflows, self-healing, retry logic

3.

Real-Time Streaming -

In-stream validation, schema drift handling

Unify Rider & Driver Data to Boost Revenue and Reduce Errors

Clean, consistent profiles for every rider and driver- powering accurate billing, personalized offers, and reliable analytics.

  1. Eliminate Duplicate Records: Informatica Master Data Management merges scattered profiles into one golden record.
  2. Prevent Billing Disputes: 92% match rates on driver payouts and fare charges mean fewer ticket escalations.
  3. Personalize at Scale: AI-driven enrichment fuels targeted promotions—boosting rider engagement and ad revenue.
  4. Rapid Deployment: aiDataWorks handles integration, configuration, and best-practice rollout, so you see results in weeks, not months.

50%

Reduction in pipeline failures with automated orchestration

40%

Match rate on rider & driver records achieved through Informatica MDM


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